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KISS’ Gene Simmons on Family Jewels & more: MIPCOM KeyNote

Deputy editor Peter White of TBI Magazine moderated a session that unfolded at the mercy of its enabler, president/GM Bob DiBitetto of A&E Network and Bio Channel, and KISS frontman Gene Simmons.

The latter came to plug his reality show, Gene Simmons Family Jewels, which just surpassed its 100th episode. But you know him best as the engine behind KISS, which is less a band than a half-billion dollar industry: in the last 8 years, it’s sold $400 million in concert tickets alone.

Simmons took great care to point out KISS has also lent its name and likeness to 3000 licensed products, from condoms to caskets. “We’ll get you coming and we’ll get you going,” he quipped. (Motorcycles and hi-def TVs are also in the works.)

MORE of the Liveblog: KISS’ Gene Simmons on Family Jewels & more

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