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Behind the Scenes with KISS Inc.

It's not so much an office, but a gigantic display of everything KISS, the band that started in 1973 and has grown into one of the most recognizable brands in the world.

We're here to see many of the 3,000 items that KISS has licensed, from the coffin sitting locked on the floor, to the colorful condoms hanging on the wall.

"Everything begins with an idea," Simmons says. "How about when I was growing up, I used to eat M&Ms. And M&Ms, which are now in Wal-Mart, have our faces on them."

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